As much as we love the selection that drivers in Chesapeake can find in the new Ram truck lineup, even the biggest proponent can admit that the new lineup is missing out on one, rapidly-growing, market of shoppers:
The small truck buyer.
Toyota has the Tacoma. Chevrolet has the Colorado. Honda has the new Ridgeline. And Ford, as some rumors are suggesting, may even be re-awakening the retired Ranger nameplate.
The Ram brand has the half-ton, full-size 1500--that more frequently competes with the big boys from all of those brands.