Dodge Charger is the first domestic sport sedan to feature the state-of-the-art eight-speed automatic transmission New Dodge Charger models with eight-speed automatic transmission deliver refinement, improved performance and best-in-class 31 miles per gallon (mpg) highway World-class structural stiffness and Dodge sport-tuned chassis architecture deliver superior ride and handling Dodge Brand's flagship sedan delivers exceptional interior quietness, state-of-the-art technologies and premium materials once limited to elite European sport sedans, all wrapped up in an iconic design
Auburn Hills, Mich. , Nov 9, 2011 - Hot on the heels of numerous awards won for Dodge Brand vehicles from the North American Dealer Association, Consumers Digest and the Texas Auto Writers Association, the Dodge Charger is now an Automobile Magazine "All-Star" for 2012.
Auburn Hills, Mich. , Nov 9, 2011 - Hot on the heels of numerous awards won for Dodge Brand vehicles from the North American Dealer Association, Consumers Digest and the Texas Auto Writers Association, the Dodge Charger is now an Automobile Magazine "All-Star" for 2012. "We were impressed at how much more refined the 2012 Charger is from its previous generation," said Jean Jennings, President and Editor-In-Chief of Automobile Magazine. "The interior is sophisticated, the exterior design is striking, and it is thrilling to drive. The Charger definitely earned its place on this very exclusive All-Star list." Building on the success of the all-new Charger introduced in 2011, the new 2012 Dodge Charger is now the first domestic sport sedan to feature a state-of-the-art eight-speed automatic transmission ? delivering a best-in-class 31 miles per gallon (mpg) highway. "We are honored to receive such a prestigious award. The Automobile Magazine All-Star selection is validation for how we have transformed the Dodge Charger into the no-compromise class leader in driving dynamics and fuel economy," said Reid Bigland, President and CEO ? Dodge Brand. "Combined with a sophisticated 292 horsepower Pentastar V6, the Charger's new eight-speed transmission helps deliver mid-size fuel economy in a full-size sedan, wrapped in an iconic design that separates Charger from any other four-door on the market." This state-of-the-art eight-speed automatic transmission is available on rear-wheel and all-wheel-drive Dodge Charger SE, SXT and SXT Plus models equipped with the award-winning 3.6-liter Pentastar V-6 engine. Combined, these Dodge Charger models deliver 292 horsepower along with improved performance and class-leading fuel efficiency with respect to: Auburn Hills, Mich. , Nov 9, 2011 - Hot on the heels of numerous awards won for Dodge Brand vehicles from the North American Dealer Association, Consumers Digest and the Texas Auto Writers Association, the Dodge Charger is now an Automobile Magazine "All-Star" for 2012. "We were impressed at how much more refined the 2012 Charger is from its previous generation," said Jean Jennings, President and Editor-In-Chief of Automobile Magazine. "The interior is sophisticated, the exterior design is striking, and it is thrilling to drive. The Charger definitely earned its place on this very exclusive All-Star list." Building on the success of the all-new Charger introduced in 2011, the new 2012 Dodge Charger is now the first domestic sport sedan to feature a state-of-the-art eight-speed automatic transmission ? delivering a best-in-class 31 miles per gallon (mpg) highway. "We are honored to receive such a prestigious award. The Automobile Magazine All-Star selection is validation for how we have transformed the Dodge Charger into the no-compromise class leader in driving dynamics and fuel economy," said Reid Bigland, President and CEO ? Dodge Brand. "Combined with a sophisticated 292 horsepower Pentastar V6, the Charger's new eight-speed transmission helps deliver mid-size fuel economy in a full-size sedan, wrapped in an iconic design that separates Charger from any other four-door on the market." This state-of-the-art eight-speed automatic transmission is available on rear-wheel and all-wheel-drive Dodge Charger SE, SXT and SXT Plus models equipped with the award-winning 3.6-liter Pentastar V-6 engine. Combined, these Dodge Charger models deliver 292 horsepower along with improved performance and class-leading fuel efficiency with respect to:
Best-in-class highway fuel economy (31 mpg highway)
Best-in-class V-6 AWD fuel economy (18 mpg city and 27 mpg highway)
Best-in-class combined fuel economy (23 mpg with RWD, 21 mpg with AWD)
Unsurpassed city fuel economy (19 mpg city RWD, 18 mpg AWD) Overall unsurpassed fuel economy in its class (19 mpg city and 31 mpg highway with RWD)
 Designed for hard-core enthusiasts who crave even more performance, the 2012 Dodge Charger R/T models feature the legendary HEMI® V-8 engine with four-cylinder mode Fuel Saver technology, 370 horsepower and 0-to-60 mph in under 6 seconds. And with its performance-tuned suspension, larger performance disc brakes and standard Uconnect Touch 8.4-inch media center, the Dodge Charger R/T is designed for the customer who demands V-8 power, rail-like handling and state-of-the-art technology. Crafted in world-class materials, including a standard aluminum bezel that creates the center of focus on the driver's cockpit, Charger's passengers are surrounded with comfort, craftsmanship and style, thanks to premium soft-touch materials and four available distinct interior color combinations. The Dodge Charger's state-of-the-art Uconnect® Touch integrates world-class infotainment and convenience technologies to keep passengers connected, comfortable and secure. The 2012 Dodge Charger features more than 65 safety and security features, including standard Keyless Enter-N-Go and electronic stability control (ESC) with segment-exclusive Ready Alert Braking and Rain Brake Support, available adaptive-cruise control (ACC) with Forward Collision Warning (FCW), Blind-spot Monitoring (BSM) with Rear Cross Path (RCP) detection and ParkView® rear backup camera with grid lines. The Dodge Charger is an IIHS Top Safety Pick!

The Dodge Brand continues Chrysler Group's vehicle momentum with the new 2011 Dodge Journey - designed to be a mid-size crossover with "right sized" proportions for today's family that wants it all.

For 2011, Dodge takes what was good and makes it better. The Dodge Journey receives a major overhaul with a completely redesigned and retuned suspension, a new V-6 engine and a new interior with room from up to five- to seven-passenger seating.

Journey also features the Chrysler Group's new PowerNet electrical architecture: touch-screen command center, Uconnect Touch. The Uconnect Touch combines everything from navigation to dual-zone climate controls to the ability to check fuel prices.

Chrysler Group engineers improved routine ride handling in the 2011 Dodge Journey by re-engineering the suspension geometry, adding new, improved premium tires and redesigning the steering for a more precise and coordinated response.

With 283 horsepower and 260 lb.-ft. of torque, the 2011 Dodge Journey is equipped with the new 3.6-liter Pentastar V-6 engine that delivers a 20 percent boost in power compared with the V-6 engine it replaces.

Drivers also will be treated to a smooth, quiet ride. Engineers reduced noise, vibration and harshness by installing new, premium sound-deadening treatments and insulation throughout the vehicle.

But perhaps the most rewarding surprise is Journey's new interior. A beautifully crafted one-piece instrument panel sets the tone. A new, larger cluster with standard electronic vehicle information center (EVIC) is positioned in the center of the new gauges. It's a full-color display backlit in Dodge red lights, giving it a soft glow unlike any in the segment.

New, integrated center stack bezels are less angular and more sculpted, and designers softened the radius to make more room for the driver's knees. The heating and cooling outlets are also redesigned to make them better looking and better functioning.

The center console gets a lot of extra cushion on the tilt-and-slide armrest. Lift the lid, and there's a larger center storage bin with a 12-volt outlet and USB port where owners can hook up their MP3/iPod charging connections and hide them away.

Journey also is loaded with an abundance of safety and security features, including:

• Standard advanced multi-stage front passenger air bags
• Active head restraints
• Electronic stability control (ESC) with all-speed traction control
• Electronic roll mitigation and brake assist
• New driver-side knee blocker air bag
• Supplemental side-curtain air bags covering all three rows
• Supplemental front-seat-mounted side air bags
• Four-wheel anti-lock disc brakes
• LATCH child seat anchor system
• Trailer sway control

The Dodge Journey is built at Chrysler Group LLC's Toluca Assembly Plant in Toluca, Mexico. It will arrive in U.S. dealerships during fourth quarter of 2010.

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The Durango's all-new interior is a surprise owners always deserved but never expected. Created by the same interior design studio that designed the much-lauded interior in the Ram trucks and the all-new Jeep Grand Cherokee, the Durango's luxurious interior materials and thoughtful touches will make owners and their crews want to jump in, hunker down and thoroughly enjoy even the longest drive. Everywhere they touch, Durango passengers will feel materials that are refined and soft to the touch. Not only is it a pleasure to behold, it is extremely functional and gives owners a first-class experience, regardless of the trim level. Durango's interior is also extremely comfortable for all three rows of passengers, and there's a surprising amount of interior flexibility. With 22 different seating configurations, there's plenty of room to store and move plenty of people and their gear.

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Mopar has raised the bar in the highly competitive NHRA Super Stock class with the introduction of the 2011 Dodge Challenger Drag Pak. This turn-key factory race car is equipped with a 512 cubic-inch V10 Viper engine and is mated to a specially designed two-speed automatic transmission. "With the introduction of our new 2011 Mopar Challenger Drag Pak, Mopar will be the only place to get a factory-built V-10-powered race-ready drag car," said Pietro Gorlier, President and CEO of Mopar, Chrysler Group's service, parts and customer-care brand. "Mopar's new Challenger Drag Pak will appeal to sportsman drag racers, collectors, dealers, and Dodge Viper owners." Following on the heels of the highly successful 2009 Mopar Challenger Drag Paks that have won numerous class championships, the 2011 will carry on the tradition of shutting down the competition at drag strips across the country.

2011 Mopar Challenger V-10 Drag Pak Highlights

• Identification plate with unique serial number sequence
• Bright White Mopar offers three options with this vehicle
• Eight-point roll cage, six-point safety harness and a mesh window
• 512 cid V-10 engine
• Unique engine calibration
• 2-speed automatic transmission with shift assembly and built-in roll control
• Special body-in-white modified for drag racing
• No windshield wiper assembly
• No HVAC system (includes block off plates)
• No rear seats
• No power-steering system
• No underbody heat shields
• Complete fuel cell assembly
• Race headers with collectors
• Modified tunnel for transmission clearance and one-piece drive shaft
• Raised floor above differential for solid-axle conversion clearance
• Polycarbonate door windows
• Smart-glass door window system
• Solid engine mounts
• Mopar solid rear axle
• Lightweight seats to accommodate 6-point harness
• Special modified K-member with drop-out crossmember
• Lightweight drag-race only front brake assembly
• Manual rack-and-pinion steering
• Front chin spoiler
• Lightweight cooling module with electric fan
• Lightweight instrument panel assembly
• Special cable-operated decklid release
• Special cable-operated throttle pedal and linkage
• Race-style wheels and tires

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Following right on the heels of the Ram Outdoorsman model is the Ram Laramie Longhorn edition (available on the 1500, 2500, and 3500), born and bred as the ultimate combination of luxury and capability. "The Ram Laramie Longhorn edition is going to share a driveway with some fine luxury cars," said Fred Diaz, President and CEO - Ram Truck Brand, Chrysler Group LLC. "The only difference is the Ram Laramie Longhorn edition is going to be the vehicle with the fulltime job - towing the horse trailer, taking the crew to the game, picking up supplies. It's ready to go from the dirt to downtown."

If you'd like to view the Ram Laramie Longhorn Edition in more detail, click here.

Exterior:

Ram Laramie Longhorn edition models are prominently commemorated with distinctive Western-style exterior badges. A chrome metal Laramie Longhorn edition badge with painted accents is mounted to the tailgate while eye-catching model-specific (1500, 2500 or 3500) Laramie Longhorn edition badges adorn the doors.

Laramie Longhorn edition is available in five color choices, including an exclusive Sagebrush with White Gold exterior paint treatment unavailable on other Ram models. Matching White Gold lower-body two-tone, wheel flares, painted front and rear bumpers and Mopar running boards complement a bright chrome grille and painted tow hooks. Other colors include Bright White, Brilliant Black Crystal Pearl, Rugged Brown Pearl or Deep Cherry Red Crystal Pearl. All Laramie Longhorn edition trucks are matched with the special White Gold accent color.

The Ram 1500 Laramie Longhorn edition is equipped with 20-inch chrome-clad aluminum wheels, while 2500 and 3500 single-rear-wheel models roll on polished aluminum wheels. Ram 3500 duallies get polished aluminum wheels with Laramie Longhorn edition-badged center caps.

Interior:

Ram Laramie Longhorn edition is also distinguished by its unsurpassed interior refinement. Building on the award-winning interiors of the Ram 1500 and Ram 2500 / 3500 Heavy Duty pickup trucks, Laramie Longhorn shatters truck stereotypes.

Interior Themes:

A full leather interior, engraved details and burled walnut woodgrain surfaces lend the Ram Laramie Longhorn edition an unmatched level of sophistication and style.

Laramie Longhorn is available with a choice of dark slate gray and russet or bark brown and light pebble beige interior colors. The interiors feature 100 percent leather seat coverings with laser-etched bolsters (bark brown only). The leather-wrapped steering wheel receives special stitching while door trim front and rear is also wrapped in leather and features special stitching, wood grain and LED door-handle and map-pocket lighting.

Seats:

The Ram Laramie Longhorn edition offers two seating options. The first is a sophisticated dark slate gray with premium russet-hued seat leather. The second is southwestern-influenced light pebble beige with bark brown seat leather. The bark brown interior incorporates laser-etched filigrees, with a hand-worked appearance.

Seat fronts for both themes include a stitched-on leather Laramie Longhorn badge, either branded (russet) or laser-etched (bark brown).

Contrasting leather welts, also called piping, provide seat-edge emphasis. Additional accents are created along either side the welts by tan or dark slate-colored deck-seam stitching.

Ram Laramie Longhorn edition features unique leather front seatbacks distinguished by flap-closure pockets whose details authentically evoke saddlebags. Each pocket is secured with silver steer-logoed, tooled-metal buckle with a magnetic clasp.

Instrument Panel / Dash:

Ram Laramie Longhorn edition owners will be greeted by the highest-quality materials every time they climb behind the wheel.

Laramie Longhorn's exclusive instrument cluster takes on the appearance of hand-wrought jewelry with six liquid chrome gauge rings set against a painted taupe silver background and a tooled-metal Laramie Longhorn edition badge set inside the left-hand ring.

The two main gauge rings feature a hand-crafted look with a coined inner edge and filigrees engraved on the top surface. Set inside those rings, the lower edges of the gauge cluster dials are detailed with small filigrees that are softly backlit at night.

The Ram Laramie Longhorn edition's dash features a center stack trimmed in burled walnut wood graining. The wood grain is stained in one of two complementary shades, matched to either the russet or bark brown interior theme. Chrysler designers borrowed from high-end furniture-grade and gun stock designs in their choice of wood grain.

Painted taupe silver side bezels, resembling polished pewter, are special to the Laramie Longhorn, while chrome vent rings complete the center stack's details.

On the passenger side, the upper glove box door - there are two - becomes a focal point with the addition of a full-length, filigree-engraved aluminum band and Laramie Longhorn edition badge.

Beneath the instrument panel is soft, new footwell lighting, providing both a functional and aesthetic interior enhancement.

Console:

The Ram Laramie Longhorn's cavernous double-stacked center console is topped with a soft, double French-stitched full-leather lid featuring either a branded (russet) or laser-etched (bark brown) Laramie Longhorn logo.

The pewter-colored highlights from the center stack flow rearward, continuing along the outer edges of the center console. A chrome ring outlines the console's center bin and cupholders.

Steering Wheel and Shifters:

Ram Laramie Longhorn's steering wheel and shifters - console mounted on 1500, column mounted on 2500 and 3500 Heavy Duty models - feature premium leather. Matching X-stitch detailing sets off both the steering wheel and shifter.

The leather console shifter on 1500 models is entirely new, accentuated by taupe silver side panels and a bright chrome base. The leather column shifter on Heavy Duty models is completed by a chrome end cap.

Doors:

Armrest uppers are wrapped in premium leather and accented with the same dual French stitch used on the center console lid and instrument panel. Burled walnut-grained panels trimmed by chrome tracers add to all four doors' visual appeal.

Ram Laramie Longhorn editions receive remote lighting at the inside door handles and a full-length light that illuminates the truck's multi-function lower map pockets, front and rear.

Flooring:

Laramie Longhorn's luxurious carpet is protected by specially designed all-weather rubber mats with polished metal Ram Laramie Longhorn edition Badge and removable carpet inserts. The mats themselves incorporate the filigree designs from the dash and seats, while the snap-in inserts are a high-end, color-flecked Berber-style weave that luxuriously blends the two interior colors.

Along the doorsills new brushed-silver Ram-branded sill plates resist scuffs and add visual appeal.

Other:

Laramie Longhorn comes equipped with all of the standard equipment found on the top-level Ram Laramie and adds a navigational radio, remote start, back-up camera, front ventilated seats and rear heated seats. Power adjustable pedals with memory and front heated seats with 10-way driver's adjustment - standard on Ram 1500 Laramie models - are also added to Ram Heavy Duty Laramie Longhorn editions.

"Ram Truck owners and dealers tell us they love everything about the new Ram 1500, 2500 and 3500," added Diaz. "With so many great features, we weren't surprised to see our most well-equipped model - Ram Laramie - making up 25 percent of our sales. There's a healthy market for luxury pickup trucks and Ram Laramie Longhorn edition hits the mark."

Ram Laramie Longhorn will be available in 1500 (half-ton), 2500 HD (3/4 ton) and 3500 HD single and dual rear wheel (1 ton), Crew Cab and Mega Cab; four-wheel drive and two-wheel drive; and short- and long-wheelbase models.

Laramie Longhorn will join the other Ram trim levels, which include: ST, SLT, Outdoorsman, Sport (1500 only) Laramie and Power Wagon (2500 only).

Ram Laramie Longhorn models will go on sale first quarter 2011. Prices will be announced closer to launch.

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If you weren't one of the lucky ones who got a chance to check out the new 2011 Dodge Durango at this years Rock 'n' Roll Marathon in Virginia Beach, then fear not, because we've got you covered. Check out a few great shots of the 2011 Durango below, which was featured as the official pace vehicle for the 13.1 mile run. Dodge President and CEO, Ralph Gilles was even on hand to talk to people about the new Durango, and he even made a great showing with the Dodge running team in the marathon. A beautiful day in Virginia Beach, a great event with a great turn out, and some beautiful cars to catch your eye. One thing we know for sure, the new 2011 Durango definitely stole the show.

Click here to view the all-new 2011 Dodge Durango

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Autoblog, in a brutal SUV cage match, has pitted the new 2011 Dodge Durango against the 2011 Ford Explorer in a consumer poll. As loyal Dodge fans, we can't just stand by and let them defeat the heavyweight champion that is Durango. So head on over and cast your vote, and lets cheer the Durango on to victory!

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The Dodge brand team laces up their running shoes to compete in the "Dodge Rock 'n' Roll Virginia Beach Half Marathon presented by SunTrust" in Virginia Beach, Va., over the Labor Day weekend. In addition to being title sponsor of the Sunday, Sept. 5, race, the Dodge brand will proudly show off its all-new 2011 Dodge Durango as the official pace vehicle of the race.

The Dodge brand team will make their way to the race in a caravan of more than a dozen Dodge brand vehicles, including three all-new 2011 Dodge Durango SUVs. The caravan will leave the company's headquarters in Auburn Hills on Thursday, Sept. 2, and travel to the Dodge Rock 'n' Roll Virginia Beach Half Marathon. Dodge brand fans and marathon supporters can go along for the ride via the Dodge brand Facebook page at www.facebook.com/dodge and the Dodge brand Twitter handle (@dodge).

The Dodge Rock 'n' Roll Virginia Beach Half Marathon is part of the Rock 'n' Roll Marathon Series, where bands stationed at every mile of the race keep runners and walkers energized, engaged and entertained. Approximately 20,000 marathon runners and walkers are expected to participate.

Approximately 30 employee runners, including Ralph Gilles, Dodge Car Brand President and CEO, will compete in the half marathon.

WHERE & WHEN:

Dodge Brand Expo
The Virginia Beach Convention Center; Halls A, B & C
1000 19th St.
Virginia Beach, Va.
Fri., Sept. 3 12 - 7:00 p.m.
Sat., Sept. 4 9 a.m. - 6:00 p.m.

Dodge Rock 'n' Roll Virginia Beach Half Marathon Start Line
The Virginia Beach Convention Center
1000 19th St.
Virginia Beach, Va.
Sun., Sept. 5 7:00 a.m.

Dodge Rock 'n' Roll Virginia Beach Half Marathon Finish Line
On the oceanfront boardwalk, just north of 13th St.
Virginia Beach, Va.

Interview opportunities available with Ralph Gilles, Dodge Car Brand President and CEO, Chrysler Group LLC.

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Dodge is planning a total assault on the status quo for the 2011 model year, and it all starts with the 2011 Dodge Durango. While the name may sound familiar, the 2011 Durango is nothing like the SUV of yore and marks an entirely new, fresh, forward-thinking era of Dodge design. With its stiffened unibody structure and optimal 50/50 weight distribution, Durango is engineered with the driving enthusiast in mind. The end result is a vehicle that delivers premium driving performance combined with SUV capability and crossover versatility.

Beneath the hood, drivers are afforded all of the capability they've come to expect from a SUV thanks to the impressive engine choices. Available standard is the 3.6-liter Pentastar V-6 engine with 6,200 lbs tow capacity, fantastic fuel efficiency, and variable-valve timing (VVT). For those in need of a little more power, the legendary 5.7L HEMI® V-8 is also available and prepared to haul a staggering 7,400 lbs. The interior has been completely revamped for 2011 to provide a ride experience that is as extraordinarily breathtaking as it is capable. Surfaces are smooth and soft to the touch while the dazzling driver display creates a visually stunning cockpit that you'll find difficult to resign to just the garage. The cutting-edge amenities are complemented by modern safety features, including standard front seat-mounted side air bags, side-curtain air bags that cover passengers in all three rows, Blind-spot Monitoring, Rear Cross Path detection, and Forward Collision Warning.

Perhaps one of the best things about the new Durango is the fact that Dodge engineers have managed to squeeze in an impressive 500 miles on a single tank of gas, meaning you can enjoy all the benefits the Durango has to offer without suffering at the pump.

Keep an eye on 4th quarter 2010, when you'll see these beauties in our showrooms.

Dodge has dropped the proverbial bomb on us with these amazing shots of the all-new 2011 Dodge Durango, in all it's performance-tuned, 3-row-seating goodness. Enjoy.

Click here to view the full gallery

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Much to the excitement of loyal Viper fans everywhere, Dodge has announced it's "VIPer Experience of a Lifetime" Sweepstakes. One lucky winner and their guest will travel to Miller Motorsports Park in Salt Lake City, Utah, to bear witness to the awesome fury of the Dodge Viper as the Viper Cup Series tears up the track in three separate races in a single weekend. The winner will also get to schmooze it up with the enthusiasts behind the famed Viper Cup Series. But hurry, because all entries need to be received by September 10th. So use the web app below to enter today!

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If you ever wanted to impress someone with your extensive knowledge of all of the ins-and-outs of Ram Trucks, but you needed an awesome point of reference, then look no further. The new Ram Vehicle Info App will fill you in on all of the details that the pros (and fanatics) know by heart. The new iPhone app (which is FREE to download) will allow you to familiarize yourself with the trucks that you love so well. Click here to check it out.

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In support of their national "Letters for Lyrics" campaign, Ram has introduced a new way to tell a soldier how much you care. By using the online letter-writing application, you can submit your letter immediately to the "Letters for Lyrics" campaign.

Letters submitted through the online application are immediately uploaded and readily visible to both soldiers and their supporters, printed on Letters for Lyrics stationary and delivered to deployed soldiers around the world. All letter writers are eligible to either receive or donate their free copy of the "Breaking Southern Ground" CD.

Send a letter to a soldier in support of "Letters for Lyrics," a national letter-writing campaign targeted at showing appreciation to the men and women who serve our country.  The Ram Truck Brand and Zac Brown Band are working together to achieve a goal of one million letters.  You can help reach us reach our goal by sending a letter of appreciation to a soldier today!

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In celebration of the new Ram Outdoorsman and a collaboration between Ram Trucks & Mossy Oak, Ram is offering you the chance to be one of 500 people to receive the new Mossy Oak/Ram Truck phone skin. To receive your free skin just check out the Ram Outdoorsman, fill out the opt-in form, and cross your fingers that you've beat out thousands of other Ram fans.

Good luck!

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Dodge has been kind enough to release a few teaser images of their new 2011 Durango. While details are scarce, these pictures lay claim to the notion that the 2011 Dodge Durango is poised to explode back onto the scene ready to wow a whole new generation. Check out the screens below and decide for yourself. One thing's for sure, we're definitely hungry for more.

Click here to check out the Official 2011 Dodge Durango site

Check out the promo teaser video for the 2011 Dodge Durango

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One of the largest parts of the loyal Ram base is comprised of avid outdoorsmen, and there's no mission that Ram takes more seriously than their commitment to building trucks that their people want. That's why on Friday, August 13th, at noon at the 5th Annual Professional Outdoor Media Association conference, Ram unveiled the all new Ram Outdoorsman model. Stocked with as many off-road, outdoor accessories as their engineers said the laws of physics would allow, the Ram Outdoorsman model is designed to handle every fishing excursion, camping trip, hiking expedition, or weekend at the lake you can throw at it. To ensure that every Ram trucker is accommodated, regardless of their load, the Outdoorsman is available in all 1500, 2500HD, and 3500HD single rear wheel, Regular Cab, Quad Cab, Crew Cab and Mega Cab, four-wheel drive and two-wheel drive, and short-and long-wheelbase models. Standard equipment includes trailer-towing upgrades, lighting enhancements, beefier tires, and reinforced underbody protection, while an awesome time communing with Mother Nature is sold separately.

Pricing will start at $28,350 when the Outdoorsman models officially hit dealer lots in the third quarter of 2010. See you out there!

Click here to Explore the 2011 Ram Outdoorsman

2011 Ram Outdoorsman Specifications

Ram Outdoorsman Features

Towing:

• Standard Class IV receiver hitch properly equips Outdoorsman for towing campers, boats, ATVs and other trailers rated to vehicle's max
• Available integrated trailer brake controller with driver adjustability and easy-to-see instrument panel readout
• Trailer brake controller is standard on 2500 and 3500 Heavy Duties
• Standard lighted four- and seven-pin harness plugs - a Ram exclusive - offer multi-trailer adaptability and clean, above-the-bumper covered access any time of the day or night
• Heavy-duty cooling, including a mechanical-electrical fan and transmission cooler, for larger loads
• Limited-slip differential for improved off-road and towing performance
• Available trailer-tow mirrors
• Trailer-tow mirrors are optional on 2500 and standard on 3500
• Available rear backup camera eases trailer hookups
• Standard trailer-sway control improves towing confidence (Ram 1500 only)

Capability:

• Standard 17-inch wheels and "LT" tires: light-truck-rated tires handle bigger loads and offer stronger sidewalls to resist punctures when driving over sharp, rocky terrain; on/off-road tread pattern provides traction on all highway and trail surfaces (LT275/70R17C OWL on Ram 1500 models; LT265/70R17E on Ram HD models)
• Full-sized spare tire provides more security and functionality than restricted-use spare in the event of a flat
• Tow hooks for retrieving disabled or immobile vehicles, clearing trails
• Mud / slush mats protect front and rear carpets from dirt and moisture
• 32-gallon fuel tank for extended operating range on Ram 1500 models
• 34-gallon standard on 6'4" box and 35-gallon tank standard with 8' box on 2500 and 3500 models
• Premium cloth front seats with a choice of buckets or a 40/20/40 split bench
• Front center seat cushion or console storage help organize gear
• Power 10-way driver seat for comfort on long trips
• Power lumbar adjust for additional long-trip comfort
• Rear 60 / 40 split folding seat for more flexibility in hauling passengers and cargo
• Remote start and security group adds alarm system and convenience of a comfortable cabin after a day in the field or on the water
• Standard front suspension skid plates on 4×4 models provide protection from off-road damage (Ram 1500 models)
• Standard transfer case skid plate on 4×4 models
• Additional lighting including:
• Standard fog lights for improved inclement weather illumination
• Quad halogen headlamps provide maximum visibility in remote areas
• Ash tray lamp illuminates small items in center console
• Exterior mirrors with courtesy lamps provide visibility outside truck's cabin
• Glove box lamp
• Rear dome lamp with on-off switch
• Sun visors with illuminated vanity mirrors
• Underhood lamp

• Dash-mounted 115-volt auxiliary power outlet to charge batteries and electronic devices without the need for special DC car chargers
• Auto-dimming, power heated foldaway exterior mirrors with supplemental signals clear fog and ice
• Leather wrapped steering wheel with fingertip audio controls reduces driving distractions
• Overhead console with universal garage door opener, which can also be programmed to open multiple garage doors and electric gates
• Rear view auto-dim mirror
• Rear sliding windows on regular cab models

Unique look:

• Two-tone paint with Mineral Gray lower
• Scratch-resistant steel bumpers
• Black door handles minimize glare
• Wheel lip moldings
• Outdoorsman badge proudly announces owner's passion

Options:

• RamBox, available on the Ram 1500, is the ultimate place for outdoor enthusiasts to stow their gear; lockable and lit, RamBox frees up interior space for passengers

Mopar RamBox Holster

Ram officials also unveiled a new factory-designed fishing rod and gun rack option for RamBox-equipped Ram 1500 trucks.

The Mopar RamBox Holster is designed to fit within the Ram's two unique locked, lighted and sealed exterior storage bins.

The Mopar RamBox Holster gently, yet securely cradles two rifles or shotguns, or can be rotated 90 degrees to hold up to six fishing rods.

RamBox Holster will have a manufacturer's suggested retail price of $205, and be available at Chrysler, Jeep, Dodge and Ram dealers when it goes on sale in the fourth quarter of 2010. The feature will also be available on the Mopar eStore at Mopar.com.

RamBox Holster Features

• Designed to be easily installed and removed from RamBox
• Securely holds two guns, either shotguns or rifles (with scopes), or six fishing rods (with reels)
• Guns are held securely in place with elastic retention straps and flexible ribs
• Fishing rods are held in place by uniquely tooled slots and retention flaps
• RamBox Holster easily transfers from gun holder to fishing rod and reel holder by rotating stanchions
• Stanchions may be relocated to accommodate various length guns and rods
• Fits either side RamBox (driver or passenger)
• Mopar Part Number - 82212359

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Alisa Priddle / The Detroit News

Chrysler's effort to boost its Mopar brand takes a big step forward with their announcement of the first Mopar version of a vehicle.

Dodge Challenger enthusiasts in the U.S. and Canada will be able to buy the Mopar '10 special edition starting in August.

Over the years, Mopar has taken many vehicles and customized them with performance parts and accessories to entice buyers to follow suit. But this is the first time Chrysler has introduced a ready-made Mopar version of a vehicle to market.

"We have never built a car like this from the factory," said Ralph Gilles, head of the Dodge Car brand.

Only 500 Mopar '10s will be made and pre-orders are being taken now. The cars start at $38,000 with an automatic transmission (expected to account for about 80 percent of sales) and $39,999 for a manual transmission. That falls between the $31,610 starting price for Challenger RT and $43,680 for a Challenger SRT.

The 2010 Challenger R/T with a 5.8-liter Hemi V-8 engine will be assembled in Brampton, Ont., and then sent to a facility in Windsor, Ont., for the custom work.

"There will also be an increase in horsepower with the addition of our cold-air intake, a hood-venting system and a vented hood," said Mopar President Pietro Gorlier. The increase will be about 15 horsepower. The car also has been tweaked for a stiffer chassis and improved handling.

The Mopar Challenger comes in black with side stripes and other accents in blue, red or silver. The car will also be distinguishable with 20-inch forged heritage black wheels, black chrome around the grille and Mopar logos inside and out.

Amid the upgraded leather inside is a dash plaque with the vehicle serial number.

Owners will get a special birth certificate of sorts with the vehicle identification number, date the muscle car rolled off the line and the build number as well as baby photos -- a limited-edition sketch of the vehicle signed by designer Mark Trostle and a book about the car and Mopar merchandise.

"Our Mopar '10 Challenger is a collaboration of two iconic brands with tremendous heritage," Gorlier said. "Dodge put the heart into this Challenger and Mopar added the soul. The result is a unique, special-edition car that only we can offer."

While the Challenger is just for Canada and the U.S., "we will consider other markets for future special models," Gorlier said.

Under the management of Chief Executive Sergio Marchionne, Chrysler has worked to establish Mopar as a standalone brand alongside Chrysler, Jeep, Dodge Car and Ram truck.

The division, led by Gorlier, who came from Fiat, has also initiated moves such as offering satellite television, replacing hefty owner's manuals with electronic versions on DVD and creating smartphone applications in conjunction with new vehicles, starting with the new Jeep Grand Cherokee.

The Challenger is not likely to be the last car to get a Mopar edition.

"There's plenty of Mopar DNA running through our products, so stay tuned," Gilles said.

Nor does the move signal a swan song for the Challenger. Gilles said the muscle car had its best spring season to date and sales are up 125 percent over last year.

"This is nothing short of a building on a great relationship between Dodge and Mopar," Gilles said.

From The Detroit News: Full Story Here

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This year, Kelley Blue Book's kbb.com editors added a new twist to their annual Top 10 list, choosing 10 road trip-worthy summer 2010 events and pairing them with the best new cars and trucks for those journeys. The 2010 Ram 1500 and the Iowa State Fair were called a perfect road-trip match.

Kelley Blue Book's kbb.com called the Ram 1500, with its coil-over rear suspension "a wise choice for long-haul road trip comfort. The HEMI V8 engine delivers a healthy 390 horsepower along with respectable highway fuel economy of 20 mpg, and the truck's boldly styled sheetmetal might just turn a few heads when you roll into town."

As for the Iowa State Fair, held Aug. 12-22, in Des Moines, the editors wrote: "You have to love any event that bills itself as 'Non Stop Fun.'" In addition to choosing the fun events and corresponding interesting rides, the kbb.com editors kept key road trip criteria in mind when choosing each Top 10 Road Trip Car -- things like a comfortable cabin, good fuel economy, utter reliability and superior over-the-road driving dynamics."We understand that truck owners spend a lot of time in their vehicles; whether getting to the jobsite, hauling livestock or towing their boat up to the cabin for the weekend." said Fred Diaz, President and CEO - Ram Truck Brand, Chrysler Group LLC. "That's why we designed the Ram 1500 to be the new truck segment benchmark for comfort and refinement. With the new Ram, we focused on the interior, designing thoughtful features and loads of storage -- the sorts of things that make it a good road trip companion."

For more information about the 2010 Top 10 Road Trip Cars from Kelley Blue Book's kbb.com,
visit www.kbb.com/RoadTripCars2010.

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"Letters for Lyrics" will be launching at Chrysler, Dodge, Jeep® and Ram Truck dealerships with the goal to deliver one million letters to U.S. soldiers in return for 1 million "Breaking Southern Ground" CDs.

Fueled by a Platinum major label debut, four #1 singles and numerous honors and accolades, including their GRAMMY win as "Best New Artist," "Top New Vocal Group" from the Academy of Country Music and "Breakthrough Video of the Year" from Country Music Television and USA Weekend - Zac Brown Band is poised to move front-and-center in 2010."Just as your vehicle is an extension of who you are - music also defines your inner character," said Olivier Francois, Lead Marketing Executive, Chrysler Group LLC.

"The Ram Truck Brand and Zac Brown Band both strive to connect with people and have a unifying "can do" attitude and a character filled with authenticity, care, passion and pride." "We are excited about the new alignment with Zac Brown Band," said Fred Diaz, President and CEO - Ram Truck Brand, Chrysler Group LLC. "It's the Grammy-award winning "Best New Artist" meets the 2010 Motor Trend "Truck of the Year."  It's a true win-win partnership for our customers, dealers and the Ram Truck Brand." "Performing with the USO for the men and women in uniform has been a great experience for us. We wanted to find a bigger way to thank them, a way to mobilize people nationwide to show their support for these incredible individuals," explains Zac Brown on how the "Letters for Lyrics" campaign came about."Ram Truck Brand was the perfect partner to realize this dream; not only do they share our commitment to recognize the troops' service and sacrifice but they are determined to ensure this program helps to send a little piece of home to our service members abroad."The partnership includes a letter-writing program to U.S. soldiers, exclusive documentary footage from the band's USO Tour and a song download of the band's latest single, "Free."

May 10th, Zac Brown Band and the Ram Truck Brand kick off "Letters for Lyrics," a national campaign with a goal of sending 1 million letters to U.S. soldiers stationed across the world. Participants who write a letter to a U.S. soldier will receive a special compilation CD titled, "Breaking Southern Ground," while supplies last. This exclusive CD features three all-new songs from Zac Brown Band, as well as music from artists signed to Zac Brown's label, Southern Ground Records, including Sonia Leigh, Nic Cowan and Levi Lowrey. Soldier's Angels, a nonprofit organization, will deliver the letters on behalf of the Zac Brown Band and the Ram Truck Brand. Soldier's Angels is a volunteer-led organization with over 225,000 members providing aid and comfort to the men and women of the U.S. Army, Navy, Marines, Air Force and Coast Guard, along with veterans and their families."We believe that "Letters for Lyrics" will spark the public's interest in contributing to our troops abroad, and to their families here at home.

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Check out our new blog for all the news, events, and updates on everything Mopar that's going on both locally and nationally. And that's not all, Subscribe to the Blog NOW to keep up to date on secret give-a-ways and "Follower Specials" that won't be advertised anywhere else. Every month we will be kicking off a new contest that we'll be hosting here at the dealership regarding everything from Antique Car Shows, Mopar Scavenger Hunts, Local Charity Contests and More!!!

Click here to check it out.

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